Merchandise planning
Leader® Retailing RoadMap
Being actively involved in the healthcare needs of your community is a part of being an independent pharmacy and an indispensable source of wellness. The Leader
® Retailing RoadMap provides a plan of retailing best practices customized to a pharmacy and is focused on the five "Ps" of marketing:
- The right product
- The right placement
- The right pricing
- The right promotion
- The right people
First Placement
Take the guesswork out of new item management in the front-end with First Placement. Capitalize on timely delivery of the newest OTC/HBC national and Leader
® Brand products. All First Placement products have 90-day dating and guaranteed sale, suggested retail pricing. The offering averages only six new items per month with only one to two pieces per item.
Home Healthcare
A comprehensive offering designed to enable pharmacies to capitalize on the ever-expanding home healthcare market. This incentive-laden offering features better pricing the more you purchase.
Patient Destination Places™
Patient destination centers within your store that bring together the best disease-specific produts with planograms, signage and patient education.
There are currently nine disease states available:
- Asthma and allergy
- Diabetes
- Healing
- Home healthcare
- Kids
- Stop smoking
- Sun safety
- Women's health
- Wellness
